This is just a quick post to reference Neil Patel’s eCommerce start up guide. For those of you who do not know Neil Patel is a very successful digital marketer that began as an SEO consultant. He then ended up doing SEO for many fortune 500 companies and has other very successful businesses. In short..when he talks you should listen or in this case read his full eCommerce guide here. Rather than summarise his post here we think it is best that you give the whole guide a read in detail as there are many gems of knowledge there that could save you a lot of heart ache and money.